Hello, sweeties, happy Friday!
Today I would like to share with you some excellent news: Wetnwid has launched its Photo Focus range in Switzerland! The new foundation, concealer and pressed powder promise excellent results under every lighting. I've been testing the range and today I'm ready to share with you the swatches, my experience and some before/after photos. Keep reading to find out!

The Wetnwild team was kind enough to send me the whole range of their newly launched Photo Focus range* including liquid concealers, liquid foundation and pressed powders.

Wetnwild Photo Focus Concealer

The new Photo Focus concealer claims to instantly brightens the skin while concealing the imperfections and the darkest spots, without reflecting the flashlights.


  • Tested under 7 lighting conditions.
  • Minimizes imperfections, conceals dark spots and blemishes.
  • Instantly brightens and perfects the appearance of the skin
  • Enriched with camomille, vitamin E and polymers which make application easier and keep the levels of moisture.
  • Gluten and fragrance-free

Available in four shades 

  • Light Ivory
  • Light/Med Beige
  • Medium Tawny
  • Medium Peach

The tube contains 8.5 ml and retails for CHF 4.90 at your wetnwild counter in Switzerland.

Photo Focus Concealer "light ivory" on the left "Light/med beige" on the right
Bare skin on the left, using Photofocus concealer on y under-eye area on the right.

The Photo focus concealer has a creamy consistency and a doe foot applicator that I really like. It has a medium coverage that instantly brightens my undereye area. It sets to a matte finish and it has a medium coverage. I love that the formulation is very lightweight and it doesn't show cakey, even several hours after application it doesn't crease. I admit I would appreciate a little more coverage given my melasma, but for a normal case of dark eye circles, this would perfectly do the job.

I've received two of the fours shades available: Light Ivory and  Light/Med Beige, the lightest one is the best match for me. I apply in the under-eye area, to conceal my dark circles and brighten that part. I don't use it over my melasma, because as you can see that is really dark and needs colour correction, so there I apply a colour corrector instead. In the picture above you can see the difference under my eyes: my bare skin on the left vs. undereye concealer on the right.

Wetnwild Photo Focus Foundation


The new Photo Focus foundation has been tested under 7 different light conditions to develop a flawless makeup that doesn't reflect the light back :
-Clear Blue Sunlit Sky
- Outdoors PM
- Indoors PM
- Electronic Flash
- Fluorescent light
- Bathroom light
- Nightclub light
  • Delivers virtually flawless and buildable coverage, every time.
  • Precision match colour with matte second-skin finish.
  • Soft focus properties help the perfect appearance of the skin.
  • Oil-free, paraben-free, sulfate and fragrance-free.

Available in 5 shades 
  • Soft Ivory
  • Nude Ivory
  • Classic Beige
  • Soft Beige
  • Golden Beige

The bottle contains 30 ml and retails for CHF 8.90 at your wetnwild counter in Switzerland.

Wetnwild Photo Focus foundation from left to rigth: Soft Beige , Soft Ivory

Wetnwild Photo Focus foundation from left to rigth: Soft Beige , Soft Ivory, bottom: both shades blended

Several drugstore brands have impressed me lately with their new foundations, and Wetnwild Photo Focus is one of them. 

The foundation has a creamy consistency, the bottle comes with a spatula, which makes me think that the consistency is too thick to be dosed with a pump. I have a preference for pumps because I'm clumsy and an open bottle of foundation around me is always a risk, LOL. But I suppose the choice of packaging is certainly due to the thick consistency of the product (and the budget-friendly price too). 

The foundation has a medium coverage, that can be built to a slightly more, but it still looks natural, and my melasma spots still show through). I applied this foundation with a dense brush (I use Real Techniques Expert Face brush) given the foundation is a bit creamy it worked fantastically this way, but I suppose it can work equally well with a sponge. The foundation feels lightweight on the skin, 
it sets to a matte but natural finish that doesn't bring out my wrinkles or imperfections. I'd say that it does a pretty good job blurring and giving a soft focus appearance to my skin especially on pictures.

The Photo Focus foundation wears very well on me, I had it on for 12+ hours and it still looked perfect. (Please, do note that I have dry skin, I never get a shine on my face in Fall weather, even less so if I'm wearing a matte foundation and powder on top. Beauties with oily or combination skin should try by themselves).

I've received all five shades available, but none of them was a perfect match for me. I usually match my foundation to my neck and decolleté as my face has redness and hyperpigmentation and usually appears darker than the rest. The lightest shade, "Soft Ivory", is my closest match, but just a tad too light for me, so that it makes me look a big "ghastly". All the other shades are too dark or not the right undertone for me. So, I like to add a tiny drop of the shade "Soft beige" and mix it to "Soft Ivory" to obtain my perfect match. I  see lots of makeup artist do this with the foundations, and when a product is so budget-friendly I don't mind getting two shades and mix them. You can see on my pictures above that my neck and face match perfectly!

Of course, I've also tested the "no flash-back" claim. In my last picture above you can see my face wearing the foundation with natural daylight and a flash directed to my face only 40 cm apart from me and there is no trace of flashback!

Wetnwild Photo Focus Pressed Powder


The new Photo Focus pressed powder has (also) been tested under 7 different light conditions to develop a flawless makeup that doesn't reflect the light back. The main ingredients are Mica, Talc, Silica and Boron Nitride, it is not a rice powder as I've seen in the French version of the Press Release.
  • Sets makeup with an unbelievable soft, satin finish
  • Reduces shine throughout the day
  • Each shade covers a range of skin tones.
  • Oil-free, paraben-free, sulphate and fragrance-free.

Available in 3 shades 
  • Warm Light
  • Natural Beige
  • Golden Tan

The compact contains 7.5g and retails for CHF 5.90 at your wetnwild counter in Switzerland.

From left to right shades: Natural beige, Warm light, Golden tan

From left to right shades: Warm light, Natural beige

On my first impression, this product left me perplexed. In fact, at first, I thought I got a dude compact as I couldn't pick up the powder with any of my best powder brushes. The powder was definitely too hardly pressed. I then used a trick: I picked up the surface powder with a bit of scotch tape, and tadaaaa! the powder beneath was perfectly fine and I could use it.
The powder is translucent, very lightweight and nearly imperceptible, but leaves the skin looking super velvety. It is mattifying but it doesn't dry out my skin as other powders do. It doesn't stock into my fine lines, it makes my pores look less evident, definitely a thumbs up.
On my dry skin, it works wonders, but I couldn't say if it would suit a combination or oily skin.

Bottom Line

Out of the three products in the range, I was definitely impressed by the foundation the most. Matte foundations and dry skin are a difficult association but not impossible and Wetnwild Photo Focus absolutely got it. I love when makeup ticks all the boxes, even more so when it's so budget-friendly. This is definitely a foundation that I will repurchase. Is it my new Holy Grail? Mmm, it could be if Wetnwild came up with more shades!

Have you tried the Wetnwild Photo Focus range yet? If you have any questions or suggestions, let me know in the comments :)

Have a beautiful weekend!

*Press sample. All opinions are my own and 100% honest.