Jul 3, 2016

OPI Launches the Washington DC collection for Fall/Winter 2016


Hello my sweeties, How are you? I have some exciting news for you!!
OPI Launches the Washington DC Collection, Featuring 12 new shades and 3 Limited Edition colors for Fall/Winter 2016!
One of the chicest and more wearable collections I've seen lately. You can now see all the swatches and read my review here.

"With its magnificent mix of the historical and the cosmopolitan – Washington, D.C. is one of the world’s most compelling cities. It’s also the inspiration for OPI’s fall/winter lacquer collection.

OPI Washington DC is the result of the number one salon brand’s collaboration with Emmy® and Golden Globe® nominated actress Kerry Washington, recently named the company’s first-ever Creative Ambassador. Washington worked closely with OPI co-founder and brand ambassador Suzi Weiss-Fischmann to develop and name the 12 permanent and 3 limited-edition shades, which are all available in both Nail Lacquer and GelColor formulas. “Kerry is a role model, style icon, nail lacquer lover and absolute natural in this new role,” said Weiss-Fischmann. “She exemplifies the spirit of Washington, D.C. women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style.”

“It has been so inspiring to work with Suzi -- the first lady of nails -- on creating and naming this collection. It’s a real art and science to develop color that will appeal to women of all types and skin tones and that mirrors and complements the runway trends for the season” said Washington. “Nail color is a simple but impactful form of individual expression.

Wearing bold shades like these is empowering and uplifting, not to mention a perfect way to show some election year spirit!” she added.

The Washington DC palette delivers a dramatic, sophisticated spin on classic fall hues. From the authoritative red of Madam President to the treasury-worthy deep olive of Suzi – The First Lady of Nails, OPI boldly casts its ballot for color pure and powerful. Fashion-forward lush green Stay Off the Lawn!! adds a jolt of power to fall looks, while (air) traffic-stopping yellow Never a Dulles Moment curries favor with movers and shakers. As a bonus, three limited-edition colors bear Kerry Washington’s stylish imprimatur.

The OPI Washington, D.C. collection includes the following shades in both nail lacquer and GelColor formulas:


(from left to right)
CIA = Color is awesome
A smart, dusky blue for secret agent fashionistas

Stay Off the Lawn!! 
Don’t trespass on this deep, lush green. 

Suzi – The First Lady of Nails
Command the political scene in this chic olive green.

Never a Dulles Moment 
A curry yellow seen on airport and fashion week runways.


(from left to right)


Pale to the Chief
So nearly nude, it’s almost scandalous.


Yank My Doodle 

Get a tawny copper mani and call it macaroni. 


Freedom of Peach

Wearing this creamy peach is your fashion right.


Squeaker of the House

A chocolate brown so yummy, it crosses party lines.




(from left to right)


Shh…It’s Top Secret!

A deep, deep brown so dark, it’s incognito.


Madam President 

A commanding red with real Oval Office power. 


OPI by Popular Vote

It’s a landslide victory! This cool apple red is a real winner.


We the Female

You are hereby authorized to wear this empowering garnet.


Three special limited-edition “bonus” shades:


(from left to right)

“Liv” in the Gray
This edgy, sophisticated dark gray makes a strong federal case.


Kerry Blossom

Accomplished stateswomen love this plum with capital flair.


Inside the ISABELLEtway

Washington’s movers-and-shakers vie for this caramel crème.

The power of color also comes in small packages. A special, giftable four-pack features mini-versions of four shades.

Or get minis of all three limited edition colors with the trio pack of Kerry Blossom, “Liv” in the Gray, and Inside the ISABELLEtway
Washington DC Collection by OPI will be available in Switzerland in both nail lacquer and GelColor formulas from mid Agust 2016 for at least six months. The RRP per bottle of 15ml is CHF 19.90, the mini sets RRP are CHF 24.90 (4x mini polishes) and CHF 18.90 (3x mini polishes). To find the point of sales closer to you, please visit http://www.opiswiss.ch/wheretobuy

I am so excited about this collection!  Which colour appeals you the most for Spring? I have a hard time choosing, honestly, there isn't one shade I don't like. For now I'd say Suzi – The First Lady of Nails,  Never a Dulles Moment  and Madam President look really interesting.

Stay tuned for swatches! They are coming...

Love,
Nati

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